I bring big ideas to life — with words.
Sara Distin is a writer, editor, and strategist.
Since 2008, I’ve worked with founders, executives, agencies, artists, technologists, and civil servants.
We’ve created websites, apps, brands, videos and posts, newsletters, a book, and print editions.
We’ve helped more people understand things like government systems, public-key cryptography, the neuroscience of wellness, and art.
Words make things real.
For my part, I’m especially good at: clarifying complicated ideas, synthesizing and organizing information, surfacing unexpected connections, creating processes and structure, navigating ambiguity, and making it all mean something 🤍.
These are the kinds of things I’d love to help you with:
Content strategy
Make sure your content meets business goals.
Editorial strategy
Produce editorial content that reaches your audience and resonates.
Content design & UX writing
Give your users what they need to accomplish their goals.
Brand strategy and narratives
Create the story that helps others believe in your big idea.
Brand voice and tone
Define how you want people to feel and the language to evoke it.
Content governance and workflows
Make a publishing plan you can stick to.
Style guides
Use words consistently. It builds trust.
Newsletters and email marketing
Reach your people in their inboxes.
Editing
Get your grammar, structure, style, and flow right.
Copywriting
Make it clear, concise, and human.
Ghostwriting
Get back to work while I get your voice and ideas down.
Just plain old writing, writing